Scene+ Points Guide: Where and How to Redeem for Best Value

What Is Scene+?

Scene+ is Scotiabank's loyalty program, formed from the merger of the old Scene movie rewards with Sobeys' loyalty program. It spans movies, groceries, dining, travel, and more. Points are earned through Scotiabank credit and debit cards, and through shopping at Sobeys, Safeway, FreshCo, IGA, and Cineplex.

Point Values by Redemption

The standard value of a Scene+ point is roughly 1.0 cpp, but it varies significantly by how you redeem:

Redemption Method	Estimated Value
Cineplex movies	1.0 cpp
Sobeys groceries	1.0 cpp
Travel via Expedia for Scene+	0.8 - 1.2 cpp
Statement credit (Scotiabank)	0.7 cpp
Gift cards	0.5 - 0.8 cpp
Apple products	0.5 cpp

Best Ways to Redeem

1. Groceries at Sobeys/Safeway/FreshCo

Redeeming Scene+ at the checkout for groceries delivers a straightforward 1.0 cpp. Since groceries are a guaranteed monthly expense, this is the most practical redemption for most Canadians.

Tip: Redeem in increments of 1,000 points ($10) for easy tracking.

2. Cineplex Movies

The classic Scene redemption: a general admission movie ticket costs approximately 1,250 points. This consistently delivers around 1.0 cpp and is a solid choice if you go to the movies regularly.

3. Travel Bookings

Expedia for Scene+ lets you book hotels and flights using points. The value varies but can reach 1.0-1.2 cpp on hotel bookings during off-peak periods. Not the strongest travel currency, but acceptable.

How to Earn Scene+ Points

Scotiabank Credit Cards

Card	Base Earn	Best Category
Scotia Gold Amex	5x dining, entertainment, groceries	Dining
Scotia Momentum Visa Infinite	4x groceries, gas	Groceries
Scotia Passport Visa Infinite	2x everything + no FX fee	Travel

Partner Earning

• Sobeys/Safeway/FreshCo/IGA — earn on every purchase
• Cineplex — earn on tickets and concessions
• Participating restaurants via the Scene+ app

Strategies for Maximum Value

1. Stack grocery bonuses — combine Scene+ earn with Sobeys weekly promotions and the Flashfood app
2. Use the Scotiabank Gold Amex at restaurants for 5x earn rate
3. Avoid gift card redemptions — you lose 20-50% of value
4. Redeem for movies during regular pricing — IMAX and premium formats cost more points
5. Check for Scene+ promotions — bonus earn events happen at Sobeys regularly

Who Should Collect Scene+?

Scene+ is best suited for Canadians who:

• Shop at Sobeys, Safeway, FreshCo, or IGA for groceries
• Go to Cineplex movies regularly
• Want a simple, easy-to-use program without complex transfer partner strategies
• Already bank with Scotiabank

If you primarily fly for travel and want premium class redemptions, a transferable points program like Aeroplan or Amex MR will deliver more value per point.